SEO as an Art and Science

What is SEO? It is an art or a science?

There are so many articles regarding SEO that implies it as an art and some a science and some other says it’s both. As the definition implies SEO is a a process of improving the quality of traffic of website from the the search engines with the help of SEO experts and softwares. Looking at SEO, it’s both an art and a science. Why do I say so?

 

First we have to define what is an art. Art is a process of arranging something that appeals in our senses and emotions. It is a way of expressing thoughts and emotions in the form of images, writing, music, and films. It also refers to skills and mastery and the creation of something that can be shared with others. Thus SEO by nature is an art. By doing SEO a certain person doing it uses his imaginative thinking to write an article with direct link to a certain site he optimizes. Skilled persons such as webmasters are the one doing SEO. Webmasters have there own unique strategy and styles in order to deliver a certain keyword or phrases to its maximum impact or to it’s highest search visibility in the search engine. Additionally, SEO has it’s unique rules and formulas implemented conforming the SEO world.

 

Now lets take a view that SEO is also a science. As we define science, it is a systematic body of knowledge. It is an activity that requires discipline or study, and it involves observation, experimentation and theoretical explanation. And by this, I conclude that SEO is also a science. Building links, joining forums, bookmarking are some of the activity within the environment of SEO which involves the need of specialized knowledge, observation, and also experimentation. Being proven that this activity really improve the site’s search engine visibility the process of observation, experimentation, and some theoretical explanation have been used and utilized. Studies have also done, the true results of SEO have been verified, calculated, and most importantly need to be proven and effective. As such SEO is therefore a science.

 

SEO is both an art and a science. A person doing SEO can be artistic and at the same time knowledgeable. Scientific ways as well as creative thinking was utilized. Just keep in mind, a project that involves the mixture of an art and a science can be a great one. The two should be keep on balance for achieving the desired mixture of SEO goals.

 

 

An Introduction to SEO

For those new to SEO, the term SEO stands for Search Engine Optimization which the Wikipedia defines as the process of improving the volume or quality of traffic to a website from search engines via natural search results.

 

In mid-90′s submission of site’s URL to search engine had began with the persons behind called Webmaster a certain person who optimizes and submits sites to search engines for which at this moment SEO was born and beginning to gain it’s popularity.

 

But who are interested in this so called SEO? Are you one of those who wanted a website to be on top page of a certain search engine like Google and Yahoo as well as wanting a website to attain a higher pagerank which was very searchable on every search engine? This is what SEO all about. The very aim is to drive traffic to a website, maximize sites visibility in the search engine, provide your site a favorable ranking position with the help of skilled SEO experts.

 

In today’s world online business are on the rise thus every online business needs an SEO to facilitates the process. Owning a website is not just owning it and having it, instead it needs to be optimize and visible. It needs to be popular and known to attain profit as well as be visited by consumers. As a primary aim which is to helps ensure that a site is accessible in the search engine, SEO is the way to gain improvement and success.